Denim trends have swung dramatically across the decades, and each era's silhouette has its own distinct identity. Here's what defined jeans in each period, so you can shop for the specific look you're after.
1970s: Flared and High-Waisted
Defined by a dramatic flare from the knee down, worn at the natural waist. Often paired with wide belts and boots. Fabric was typically heavier, stiffer denim with minimal stretch.
1980s: Straight-Leg and Acid Wash
A shift toward straighter, slimmer legs with the introduction of acid wash and stone wash finishes. Mid-to-high rise remained standard, and tapered ankles started appearing toward the end of the decade.
1990s: Baggy and Relaxed
The decade of oversized fits — baggy through the hip, thigh, and leg, often worn slightly loose at the waist. Darker, less-processed washes were common, heavily tied to skate and hip-hop culture.
Y2K (Late 90s-Early 2000s): Low-Rise and Distressed
Low-rise cuts sitting well below the natural waist, often paired with distressing, whiskering, and heavy fading. Straight or slightly bootcut legs were most common, worn with chain wallets and layered belts.
How to Recreate Each Look Today
- 70s vibes: flared leg, high rise, minimal distressing.
- 80s vibes: straight leg, acid wash or stone wash finish, mid-to-high rise.
- 90s vibes: relaxed or baggy fit, darker wash, looser through the waist.
- Y2K vibes: low-rise, distressed detailing, straight or slight bootcut leg.
The key to a convincing retro look is committing to one era's silhouette and wash rather than mixing cues from different decades — a low-rise 2000s cut with 70s flare reads as costume, not style.
Browse our Men's Jeans collection to find a fit and wash that matches the era you're going for.